Digital Media Buyer

Named among the 2022 “Best Places to Work” by Louisville Business First, Bandy Carroll Hellige (BCH) is seeking a digital media buyer to add to our advertising and PR agency.

Job functions:

• Develop and implement strategies for paid media placements across social media, programmatic digital media, and/or Google
• Trafficking of creative assets
• Campaign optimization
• Campaign analysis, insights and reporting
• Research, insights and rationales to support strategy recommendations
• Preparing presentations to clients to outline strategies/plans or campaign outcomes/insights
• Building media calendars
• Campaign tag placements, pixel management
• Communication with team internally and externally with client or media partners

Qualifications & Skills:

• Meta Blueprint Certification
• Experience with in-house, programmatic DSPs
• Proficiency in media buying and optimization tools such as Strata, Facebook Insights, Google Analytics, Google Keyword Planner, etc.
• In-depth knowledge of Google Workspace and Microsoft Office tools
• Proven ability to execute paid digital media campaigns, synthesize data and results, while identifying trends and key findings
• Knowledge of self-serve platforms and API technology on Facebook, Instagram, and comfort with learning new ones
• Experience in strategically managing advertising budgets with a demonstrated history of over- achievement against goals
• Analytical and detail oriented
• Self-motivated and self-directed with good follow-through
• Strong communication skills and a positive, team-player attitude

Salary plus benefits including insurance, 401k, vacation/flex time, hybrid work schedule, certification incentives, Friday hours, happy hours and more.